Adam Goldstein, President and CEO Royal Caribbean International
Adam is a father and a Phillies fan. He’s got a mean table tennis serve. Read More
Oasis of the Seas for three nights may not be as much fun as Oasis of the Seas for seven nights, but I’m only allowed so much enjoyment at one time especially when I am working. So I took my three nights and am happy to report I’m pleased with what I experienced at sea and on land.
The primary purpose of the trip was to see Falmouth, Jamaica. The secondary purposes were to get reacquainted with Oasis of the Seas and to see the latest at Labadee.
We’ve just completed our third month of our “Ask Adam Blog Series”. You can view March’s Answer blog here and April’s Answer blog here. Again, a big thank you to everyone who has contributed questions, they have been enjoyable. If you’d like to ask a question for June’s Answer blog please do so on our facebook discussion page.
Now let’s get to the questions.
Why don’t you plan stops on certain ports for the whole night?
-Marcia G
Thank you for your feedback. You are right, a day might not be sufficient time to experience all there is to see in some of the wonderful cities that we visit around the world. The process of determining how much time to spend in each port as well as which ports to call on is complex and one that our Deployment and Itinerary Planning team put a lot of effort into.
Many factors go into this including operational considerations such as how far the port is from other ports and if we stay later would we still be able to reach the next port of call. Usually if we spend more time in one port then we will spend less time in another port. Or in the case of an overnight it could mean not including another port on the itinerary. The Deployment team has to balance these considerations.
While the majority of the ports we call are day calls there are some ports such as St. Petersburg, Russia offered by Jewel of the Seas; Venice, Italy offered by Voyager of the Seas and Splendour of the Seas; and Istanbul, Turkey and Haifa and Ashdod, Israel offered by Vision of the Seas where we have sailings overnight in a port. Outside of Europe we offer overnights in a few other cities such as Buenos Aires, Honolulu, Dubai and Sydney. An additional consideration for many destinations is the option to extend your trip on land with a Cruisetour before or after your voyage. This is most popular for our Alaska sailings on Radiance of the Seas between Seward, Alaska and Vancouver, Canada.
Thank you also for giving me an opportunity to mention our boutique sister brand Azamara Club Cruises. This deluxe two ship brand specializes in interesting itineraries featuring overnight stays in a variety of ports. You may find an upcoming itinerary to your liking on either Azamara Journey or Azamara Quest.
Why aren’t there military discounts on Oasis of the Seas cruises? Let me take it one step further, why aren’t there military discounts on all Royal Caribbean cruises?
-Shannon H.
We offer special rates to United States and Canadian military on select sailings, so please keep an eye out for sailings that offer these fares. At this time, we currently offer military discounts on over 100 sailings throughout the brand, on many different itineraries, including several Oasis and Allure sailings.
When searching for a cruise on RoyalCaribbean.com, be sure to click on “See if you qualify for exclusive rates” and then “check” the U.S. Military or Canadian Forces option.
Why can we not use our celebrity cruises towards Royal Caribbean?
-Patrick K. and Barbara M.
Currently we are not combining the Royal Caribbean International and Celebrity Cruises loyalty programs but we appreciate the feedback and will take it into consideration in the future.
Just so everyone is clear, the brands do provide reciprocal recognition to each other’s loyal guests while they are onboard. So let’s take the example of a Diamond level member of Royal Caribbean International’s Crown & Anchor Society who has not previously cruised on Celebrity Cruises. When this Diamond member takes her first Celebrity Cruise, she will receive onboard recognition as if she is Celebrity’s equivalent of Diamond level. This reciprocal recognition has been in place for several years.
Why are there no listings for Allure or Oasis of the Seas for Fall/Winter 2012?
-Ed B.
On May 5th, we announced our new deployment schedules for Oasis and Allure. Both ships now have Caribbean sailings available to book through September 2013. You can view the sailings listed here.
I read on a forum that maybe in the future Royal Caribbean Cruise Line build a third sister ship of Oasis of the Seas. True or False?
-Marco M.
Marco, I’m glad you are enjoying our deployment in Italy. At this time we do not have plans to build a third ship in the Oasis Class. Recently we signed a letter of intent to build the first of a new generation of Royal Caribbean International cruise ships. We are using the code name, “Project Sunshine”. While there is a lot I can’t disclose about Sunshine, there are some things that I mentioned in a recent blog post.
Why are the hulls of Allure and Oasis of the Seas light blue instead of white?
-Dale M.
Dale, glad you enjoyed your recent cruise on Allure of the Seas. The hulls of Oasis and Allure are painted a very light blue. Please note that I am not in favor of gender stereotyping and do not always support blue for boys and pink for girls. On the other hand, I am a traditionalist and the ship will always be a “she.” We think the light blue looks terrific on her.
There was a lot of internal debate about moving away from the traditional white hull. Ultimately we decided that the Oasis-class ships are so unique that we wanted a somewhat different hull color. The difference is most visible when the sun is shining directly on the hull (never a bad thing!). At other times you have to look pretty closely to notice much of a difference from the rest of the fleet.
What do all the employees get to eat onboard the ships?
-Alexander B.
We continually hear from our guests that they want to know more about crew life while onboard. We offer a selection of freshly prepared meals in the crew dining area everyday generally in accordance with a 14 day meal cycle. We have a list of menu requirements for each meal of the day to ensure that the selection is satisfactory. The list is much more extensive than pasta with oil and does not include food from the guest dining areas. In fact, we also make a point to prepare foods from many different ethnicities which are very familiar to our International crew members. By the way, any crew who wish to voice concerns or suggestions about their food or any other aspect of life onboard are able to do so to a committee of their peers who have regular discussions about shipboard life with the officers onboard.
Why do some of the Royal Caribbean ships have a car onboard in the Royal Promenade?
-Brad T.
The first car was on Voyager of the Seas and was a donation by Richard Fain, our CEO and Chairman of the Board. A couple of years ago Richard posted a blog about the cars in the Royal Promenade, and I’d prefer that you read the post so you can get a sense of his enthusiasm, love of ship building and classic cars.
Link to Richard Fain’s Blog Post
Why won’t Royal Caribbean Cruise Line bring up a newer/bigger ship to sail out of Cape Liberty, Bayonne, NJ?
-Kathleen G-M.
We believe that Explorer is a great fit for the Northeast region and we are happy with her there. We will introduce some new itineraries for Explorer. Specifically Explorer will offer 7 night cruises to Bermuda for the fall of 2012 which she has not had before.
For the New Jersey and Baltimore region I do want to point out that Enchantment is now deployed on a year round basis from Baltimore. We just completed the first winter season. This provides a number of new options for the region.
Also, in the fall of 2012 we will bring a new ship to the Northeast region. Brilliance of the Seas, which is part of the beautiful Radiance class, will offer a new program of open-jaw sailings between Cape Liberty and Quebec City as well as round-trip Quebec City sailings. We are very excited about this program as it is very unique and gives guests an opportunity to see the wonderful Canada Atlantic destinations and the dynamic city of Quebec.
I would love to see a cruise of the pacific coast. Maybe starting in San Diego, with possible stops in Catalina Island, Monterey, San Francisco, Portland and Seattle, then back to San Diego. Is there any possibility this can happen in the future since there is no more cruises being offered to Mexico in the West Coast?
-Delia G.
Thanks for the feedback. We will continue to review this as an option but do not have any immediate plans to offer a Pacific Coastal cruise.
We hope everyone enjoys reading these answers, and if you have a question that you haven’t seen yet please feel free to share your question in this month’s discussion http://on.fb.me/jpzblX.
I am the Chief Information Officer for Royal Caribbean Cruises Ltd, which basically means that my desk is where the proverbial “buck” stops if it involves technology. Our IT organization is responsible for all of the technology onboard the Royal Caribbean International ships as well as those of her sister brands. We also have more than 40 shore side offices around the world that we operate.
2010 was a year of major technological innovation, from redesigned websites to the delivery of Allure of the Seas, who along with her sister, Oasis of the Seas, are the two most technologically advanced ships at sea. It was also a year of awards, winning Information Week magazine’s top innovation honor in the category of customer intimacy. And 2011 is shaping up to be even bigger.
It’s difficult to talk about my role without recognizing the 500+ technology employees on our ships and on shore that make nearly half a billion dollars worth of technology assets work. We have an amazing team of technology professionals. Combine this team with the best operating teams in the industry and you’ve really got a powerful combination. It’s partnerships like this that create the many award winning innovations you’ll see on our ships. From facial recognition applications that eliminate the “Photo walls” where you had to look at almost every professional photo until you found yours, to interactive digital signs that let you know where the action is, it all comes together to make an amazing vacation experience even better.
Many in our organization refer to me as a “rogue CIO” (a moniker I wear proudly by the way). This doesn’t mean I break the rules, it simply means I press our teams to “push the envelope” of what can be done with technology. I am an avid user of technology, and trying new stuff is something we must do if we expect to stay ahead of our guest’s expectations. It’s this constant experimentation that gave me the nickname.
When Adam asked if I would write a guest blog post about going from “Res to glitches” (a cute way of covering my 27 year career here at Royal Caribbean), I was proud to take a shot. I won’t bore you with a lot of career details but suffice it to say that I have been very lucky at Royal Caribbean, finding the right opportunities at just the right time over the years, to maintain a career with the same company. That’s very rare these days, so I consider myself very lucky. As the phrase implies, I started in the call center taking reservations over the phone way back in 1984 while I put myself through college. Computer reservations in 1984 were very different … everyone agreed that seeing available staterooms in less than TWO minutes was a real step forward from the “berthing books”, but the system would frequently go down, so the computers could be a real pain! Today we measure down time in minutes per year. So I guess it has gotten a little better.
There have been many steps along the way, including stints in Accounting, Revenue Management, Customer Service, even running all of the call centers in North America, and finally, to my current role as CIO, which started a little over three years ago.
Funny side note about my current role, I called my brother to share the news of my move to the CIO role. His reaction? “ARE YOU CRAZY! CIO stands for Career Is Over!” He said I wouldn’t last two years in the role. I’m happy to report that Tom was wrong.
On a personal note, I have 4 children (ages 21 to 8 ) and have been happily married going on 25 years (I guess I have a thing for sticking around)! We love living in South Florida (even if it felt like Chicago this past December – Yea yea, spring time in Chicago We’re planning to vacation in Hawaii this summer but still have to convince the kids of this since they are hoping for another cruise on Allure! LOL
We produced a webisode about some of the technology highlights on Oasis and Allure. Take a look. It’s pretty ground breaking stuff.
Guest Blog Post by Joan Blackman, Partner in ICArt Holding and Director of the ICArt Miami office. Joan also acts as the overall Project Manager for RCL projects.
For those of you out there who are interested in art, Allure of the Seas is a virtual treasure trove! In fact, nearly all Royal Caribbean International cruise ships are decorated with great art collections – more art than people see on most vacations. Royal Caribbean has the largest art collection at sea, and it is all on their ships for guests to enjoy everywhere they look.
Over the past 20 years, International Corporate Art (ICArt), an art advisory company with offices in Miami, Oslo, London and Turku, Finland, has created the art collections for 19 of Royal Caribbean’s newest ships as well as a great number of ship refurbishments. I have one of the greatest jobs in the world – imagine combing the world for great artists who create quality, intriguing artworks – all to be assembled on beautiful cruise ships. These projects are true labors of love for both Royal Caribbean and ICArt.
It generally takes two to three years to develop an art collection for a ship. Typically when one ship is completed, installed and sailing away, we are already in the throes of developing the concept for the next one. RCL management is very involved in the process – all the way from approving the initial concept to individual art pieces. ICArt works together with the ship’s architects and designers as well – all in the hopes of capturing their desired look and feel for the spaces they are designing. It is a real collaboration.
Each ship has its own personality – and the artwork program helps create that personality which we call the “red thread.” A red thread is the theme or general concept for the art collection – a way for us to guide the creative process and art selection. Imagine the amount of art pieces onboard. Just on Allure alone, there are 9,660 individual art pieces which represents over 60 tons of art! Of course, that includes all of the staterooms and suites with just over 8,000 pieces, but just in the public spaces alone, there are over 1,600 pieces of art. The red thread helps create a method to the madness of managing a project with this amount of art.
The art collections onboard the two newest sister ships, Oasis and Allure of the Seas, are closely tied together – The Wonder of our World! For Oasis, we explore the Natural World and on Allure, we present the Cultures of our World – all through amazing and unique artwork by international artists who have been influenced by the wonders of our world.
On Allure, the four stairwells, each with 17 decks, feature art in all mediums, and depict cultural elements from both Eastern and Western hemispheres. Each deck focuses on different aspects of a culture such as architecture, cuisine, traditions, etc – all seen through artists’ eyes. A careful observation of these unique and original works of art (over 275 pieces) can be a wonderful eye-opening and educational experience.
The ship’s wonderful art collection is anchored by two large site-specific installations in the forward and aft Lift Lobby openings, each spanning nearly the entire height of the vessel. These awe-inspiring installations require considerable time and resources in planning. Everyone from the client to the workers in the shipyard are intimately involved in the process – after all, these installations, along with all of the artwork onboard, must withstand the forces of a moving vessel. These art pieces look as if they were always meant to be right where they are – they float in the space and create a sense of wonder and sheer delight.
Jacob Hashimoto’s “Gateway to the Hidden Part of the Sky” is a stunning compilation of approximately 2,100 hand silk-screened discs or “kites” suspended by a grid of 146 stainless steel rods, all connected at seemingly random points. As the sculpture winds through the forward lift lobby opening, the painted discs create an undulating, constantly shifting landscape that moves from seascape to landscape to sky. The piece is every bit a marvel in engineering and construction as it is in artistic expression. The artist spent three weeks onboard with his crew, painstakingly installing every inch of the sculpture by hand.
In the aft lift lobby opening, Korean artist Keysook Geum, has created a lyrical, seductive installation entitled “Dream of Utopia”. The piece consists of 34 handmade jewel-like dresses, suspended and floating in an open space. The lighting, whether from the daylight pouring through the atrium windows or the specially designed spotlights, dances on the dresses and highlights the colored wiring and crystal beads.
What a Crew!
Today was a very busy day onboard Allure of the Seas. The day started with the first Executive Committee Meeting for Allure. It was very unique because we have both leadership teams onboard at the same time. We have Captain Zini and Captain Johnny, both staff Captains, Chief Engineers and Hotel Directors. This is a great opportunity to take a unified team approach for leading the ship.
We also had our first “all crew” meeting today. When we are in regular operations, we will have a crew of 2,176 but right now we have 70 extra crew members onboard for start-up, totalling 2,246. Currently, there are crew members from 78 different nationalities! I think that is a record for us. About 428 of the crew are joining Allure from Oasis of the Seas, and the remainder are from the balance of our fleet. Of course, we do have a few new-hires onboard, especially our DreamWorks characters.
With such a large crew, we had to use both Studio B and the Amber Theatre for the meeting. All of the Food & Beverage crew was in Studio B and the rest of the crew was in the theatre. Because of the great technology onboard Allure, crews in both areas could see Captain Zini host the theatre and our Hotel Director, Raimund, host Studio B,. The purpose of this meeting was to introduce crew members to the Executive Committees, and discuss the importance of training and drills, learning the ship, and most importantly, to inspire and motivate them to Deliver the Wow to our guests.
The meeting was great fun; we even put a challenge out for the crew to achieve the most successful Maiden Voyage ever. While Captain Zini said he isn’t competitive and thought Oasis was amazing, he thinks Allure has the opportunity to be even better (I hope Captain Bill isn’t reading this, by the way). Captain Zini also said it is a good rivalry between sister ships and reaffirmed that Oasis is outstanding before saying if he had to choose between sisters, why would he choose the older, heavier and shorter one? Needless to say that won a huge round of applause and laughter from the group. Allure’s crew is definitely fired up to deliver an amazing guest experience.
I’ve been able to capture some of our experiences during the transatlantic crossing on video. Click here to view Chef Marco’s birthday party, the wine pairing selection for 150 Central Park - our signature specialty restaurant - and my view of the Great Belt Bridge crossing from the top of the ship. Stay in tune with my latest videos by subscribing to our You Tube channel or bookmarking the page.
Do you remember the old cigarette commercial that said its cigarette was “a silly millimeter longer?” Well, according to the laser measurements that our classification society DNV recently conducted in Turku, Allure of the Seas is 50 millimeters longer than Oasis of the Seas. In relation to something that is 362 meters long, the relative differential between the ships is much, much less than one millimeter was to a cigarette back in the day (do you remember cigarette commercials at all?). In fact, a 50-millimeter differential is certainly within the building tolerance for such a ship construction project.
But here in the 21st century, any advantage is one worth pressing, so Captain Hernan Zini and the officers of Allure of the Seas find it rather obvious that they are responsible for the new and undisputed largest cruise ship in the world. While the officers of Oasis of the Seas have confidence in DNV, they are nevertheless threatening to get NASA involved in making more precise measurements. In the alternative, as the lawyers say, Oasis’ officers say, “Who cares about 50 millimeters?”
Other than the above controversy, Allure’s delivery ceremony was flawless. I have been stating in recent entries that the ship was unusually ready. Having now witnessed its condition as well as the readiness of the crew with my own eyes, I’m confident to say we could have taken paying guests right from the shipyard on a real cruise. However, there are so many new features on Allure (DreamWorks elements, Chicago: the Musical, Blue Planet, Samba Grill, Rita’s Cantina, Boardwalk Dog House, Guess store, Britto art store and Starbucks just to name the major ones) that I’m sure our team onboard will make good use of their “alone” time. Speaking of which, Lisa Bauer will now commence her guest blogging from Allure as it makes its way across the ocean for Port Everglades for its November 11th arrival.
On behalf of Royal Caribbean, I would like to express our appreciation for the fantastic work that the STX Shipyard team and its subcontractors have done to make Allure of the Seas the beauty she is and to deliver her more than two weeks ahead of the original building schedule. While we do not have any more ships on order at this time, we certainly look forward in the future to continuing a mutually beneficial relationship that dates back to the construction of our first ship Song of Norway that the Turku shipyard delivered to us 40 Octobers ago.
It’s hard to believe, but in less than two weeks we will be in Turku to accept delivery of Allure of the Seas. There are other subjects I would like to blog about, but it’s clear what the readers want to know - everything possible about Allure of the Seas.
To illustrate the point, I will talk about something else. We recently posted an aerial photo of Oasis of the Seas docked across a thin pier in Mexico from Freedom of the Seas. We posted it because we recognized it would make for an interesting juxtaposition of the current largest cruise ship with the previous largest cruise ship. We totally underestimated the intensity of interest in the photo and the excitement it would generate, especially from people who knew the Freedom-class well and were already booked for an upcoming Oasis-class cruise. The point is that the passion people have for our newest ships continues to take us aback even though we designed the ships to incite such passion. The reality is more compelling than the theory.
Unfortunately - there are no major disclosures regarding Allure today except to say we are not done yet. We have every intention of creating more news before, during and after Allure’s introduction; just not today in this blog.
In preparation for the arrival of the ship, I’ve been in New York visiting media and meeting with our marketing and PR agencies. The difference between doing Allure-related media interviews now and doing Oasis-related media visits last year is remarkable. Last year, despite great anticipation about the arrival of Oasis, there was a strong undercurrent of skepticism about our ability to fill the ship in such distressing economic times and our ability to operate the ship with so many guests. Today, the skepticism is gone and the focus is on what is different about Allure (what we’ve admitted to so far: DreamWorks elements, Chicago: The Musical, 3-D movies, Samba Grill, Boardwalk Dog House, Rita’s Cantina, Britto art store and the Guess store). It’s a testimony to the incredible work put in by so many people since 2004 that the Oasis-class concept is accepted as an obvious success.
One post-script about the PR effort: it doesn’t just happen. It is the result of a never-ending quest by our own personnel and our agency (Weber- Shandwick) to brainstorm media-worthy ideas, attract media interest, and execute even the most arduous concepts. After the abundance of publicity that Oasis of the Seas received last year, our PR team faced a daunting task to generate even a meaningful echo of such notoriety with Allure of the Seas. They have done a great job so far with highlights (I can talk about) so far including the Taylor Swift concert on Allure in Cozumel in mid-January and the filming of Adam Sandler’s next feature movie titled “Jack and Jill,” starring Katie Holmes and Al Pacino, during the inaugural cruises in November. Stay tuned. Do you think you have a PR idea our team should be pursuing? Let us know.
Last week marked our first Anchored in Excellence (AIE) visit to Oasis of the Seas. I still can’t believe she has been sailing almost a year! It was great to see so many of the officers and crew that were part of the start up team. There is something very special about being part of the first crew and the level of excitement and pride they exude everywhere.
It was great to see Brian and Natalie back onboard. We are in the process of installing the third cast of Hairspray, and Brian (Edna), and Natalie (Tracy), were part of the first cast and will be back after a well deserved break for the third cast of Hairspray. It was also fun watching Hairspray with them and they were so anxious to get to be back performing.
We had the opportunity to sample the new menu on 150 Central Park that chef Molly Brandt created. Molly will be the Chef of 150 on Allure of the Seas, but she got the opportunity to experience the operation on Oasis of the Seas and experience shipboard life and while she was there she created a new menu for Oasis.
Our guests have been enjoying the ship, and I heard a great story that happened last week. Two of our guests got engaged on the Carousel. The bride collects Carousels and absolutely loves them. Her fiancé booked the cruise on Oasis specifically so he could propose on the Carousel and it was a huge surprise for her. I’d love to hear from our guests on any other special proposals or celebrations on our very unique features on Oasis of the Seas!
A big topic of discussion onboard was the fact that over 400 of the crew from Oasis are leaving next week and heading to Turku for the Allure delivery. I will be joining them, and I look forward to sharing our crossing experiences and stories with everyone as we work our way from Turku to Port Everglades. Captain Zini has assured me it will be a smooth sailing - but I’ve heard that before. 
By Lisa Bauer
The music is some of the most recognizable in the world. The movie single- handedly launched the world wide disco phenomenon. It was the idea that Saturday Night Fever has such global appeal that inspired us to add this amazing show to the entertainment line up on Liberty of the Seas in April of 2011 as she transitions to her first European season. Most importantly, it was our guests that selected this show when we did a survey searching for show options for Liberty of the Seas. I, of course wasn’t surprised this show was selected, especially watching the reaction that our 70’s night party had onboard with everyone singing and dancing in the Royal Promenade, and it is a standing (OK dancing) room only! This show also appeals to all ages, as one of my fondest memories is twirling with my 11 year old nephew Kyle after he asked me to dance to “Night Fever.”
We know that entertainment is one of the most important elements to our guests, and since we’ve introduced Hairspray and soon to premier Chicago: The Musical, it is clear that this level of Broadway and West End productions have truly elevated our entertainment line up. Of course, it also means that we can’t even take a breather after Allure of the Seas . My entertainment team, fresh off delivering a plethora of parades, ice, water, and production shows on Allure of the Seas, will not have any rest – but rather will head to New York next week to begin the auditions for Saturday Night Fever. We will begin a search for 24 talented cast members that will bring this show to life. I have no doubt that the theatre on Liberty of the Seas will have our guests out of their seats and singing and dancing to the Bee Gees’ mega hits during these shows!
Liberty of the Seas certainly has a special place in my heart – her initials are LB, as are mine. She arrived in the US during the inaugurals on my birthday back in 2007, so I am thrilled that during her dry dock in January, we will be adding a number of exciting features that our guests truly embraced on Oasis of the Seas . Everything from Cupcake Cupboard to a nursery, our award winning digital signage, outdoor movie screens, our DreamWorks line up, and 3D movie capabilities will all be new features.
Get your dancing shoes on and get ready to join us on Liberty!
Do you have a question you would like to ask Adam?
LISA BAUER
Senior Vice President, Hotel Operations Royal Caribbean International
CRAIG MILAN
Senior Vice President, Land Operations Royal Celebrity Tours
Craig Milan is the president of Royal Celebrity Tours, the land tour division of Royal Caribbean Cruises Ltd., which offers unique land tours in conjunction with cruises in Alaska, Europe, Australia & New Zealand, South America Asia and Dubai. Craig can also provide our readers with the latest information on government relations, shore excursions, our private beach destinations, commercial development, guest port services and port operations. Craig is a competitive open water swimmer and an avid triathlete.
JOHN WEIS
Associate Vice President, Guest Port Experience Royal Caribbean International
John Weis, Associate Vice President of Guest Port Experience manages our two private beach getaways CocoCay, Bahamas and Labadee, Haiti, all shore excursions world wide and was involved with the Clinton Global Initiative. His past blog posts have shared the latest on our work with rebuilding Haiti and offers ways for our guests to get involved. John is married and has two children, a boy and the girl. He is an avid diver and boater and has lived in South Florida for the past 35 years.
BETSY O'ROURKE
Senior Vice President, Marketing Royal Caribbean International
Betsy O'Rourke is the Senior Vice President of Marketing where she is responsible for all aspects of the global cruise line's marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development, and communications. Betsy shares exciting news on upcoming brand partnerships, campaigns and the Crown and Anchor Society. She was born in California, lived in Europe for ten years and her first job was crewing on day boats in Malta.
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