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Medical Tranquility and Peace of Mind

We recently received a compliment about our onboard medical team and their services. We also received an inquiry about medical services onboard and how we recruit physicians. Our shipboard medical facilities are built, stocked and equipped to meet or exceed guidelines established by the American College of Emergency Physicians (ACEP), and the Cruise Ship & Maritime Medicine Section, which address many critical areas, including medical facility size, equipment and supplies, staff credentials, medical record and communication systems, medications, procedures, basic laboratory and x-ray facilities, and health and contingency planning. Each of our ships has a well stocked formulary of medications, including thrombolytics (clot busters), based upon categories of pharmaceuticals established by ACEP as appropriate for the shipboard environment.

We recruit doctors and nurses from around the world who meet these stringent standards, and we also strive to stay at the cutting edge of medical technology where appropriate in consideration of the limited nature of the shipboard environment at sea. Recent examples include phasing in the newest in digital X-ray technology, as well as a TeleDermatology program - both of which provide the availability of remote consultation by experts ashore when necessary.

We are currently exploring options for implementing a fully electronic medical records system for the benefit of our guests and crew. We recently deployed upgraded First Responder bags, which I am proud to say proved instrumental in saving the lives of at least six patients in recent months. We have trained our staff to have the ability to perform life saving blood transfusions at sea when necessary, as well as air evacuations, which is good since we have had several recently. Although the vast majority of our guests never need to visit the ship’s medical facility, it is very reassuring to know that a team of trained medical professionals is sailing right along with you - only a phone call away.

BY:Adam|27th September, 2010 14 Comments

My Haiti, Child Welfare, & Energy Security Efforts

My other involvements are as dynamic as ever. I’m not talking about the Phillies’ quest for a third straight National League pennant or the young Eagles’ aspiration to soar. I’m talking about Haiti, Child Welfare and Energy Security.

As many readers know, I am intensely interested in the Citadelle becoming a serious tourist attraction on the north coast of Haiti. We expect to be the “launch customer” with our guests at Labadee. John Weis did Haiti a great service by spearheading the development plan. With adequate funding, it should not take more than a few months for the Citadelle to receive visits. There is a reconstruction commission that should be making funding decisions for projects, such as the Citadelle, and there is some indication the process is unfolding. There is a risk that Haiti election politics will distract, or even overwhelm, the reconstruction decision making. I recently received an invitation to participate on a panel about Haiti, at the Clinton Global Initiative in September and I am looking forward to it.

Child welfare isn’t easy. The progress Our Kids has made in Miami-Dade County and the Florida Keys is reflected in the metrics and in the kudos our staff is receiving from many quarters. We are excelling in adoptions, highly recognized for getting medical and dental care for children, and for the technology that supports our caseworkers as they visit the children.

Unfortunately, there is a major controversy surrounding funding for the young adults who have “aged out” of the foster care system at age 18. Many of these young adults are eligible for support known as “Independent Living (IL)” or the “Road to Independence.” Whatever the moniker, this is a problem area. Children who have had every advantage in life would likely struggle under the conditions these young adults encounter as they try to master life skills, pursue their education, and hold down one or more jobs. It’s not surprising IL kids face elevated risk of homelessness and crime. The controversy emanates from the Florida Legislature’s decision not to fully fund the IL program for this fiscal year. From Our Kids’ point of view, we cannot take monies that were appropriated for children less than 18 years of age and move them to support the young adults over 18. While the Legislature’s action appears to and may be insensitive, it is forcing a discussion about the substance of the IL program which is beset by many issues besides the funding level. It’s hard to see any easy way out of this issue.

Finally, in the world of energy security, there is growing momentum for the electrification of road transport. Congress did not take action before the recess; therefore, action may not occur before the November election. There is mounting evidence that endangered species - bipartisan support, could be sighted in this context as it passed the U.S. Senate Committee on Energy and Natural Resources 19-4. Senate Majority Leader Harry Reid included electrification in his slimmed down energy bill and the Senate Minority Leader Mitch McConnell said it was one of the three areas in which he believed he could find agreement with the President and Democrats.

The Energy Security Leadership Council, to which I belong, continues to work behind the scenes to convey to the Legislative and Executive Branches that a meaningful U.S. commitment to electric vehicles would benefit the environment, our national security, and the economy. Of course, the environmental impact would depend on what energy sources are powering the electric vehicles (it should be noted that filling an electric car from electricity from a coal fired power plant is still better from an emission standpoint than a current internal combustion engine). Because there are so many potential energy sources for the grid, it is reasonable to expect that over time the role of fossil fuels would reduce and alternative energy sources would grow. Some would say electric cars are the only vehicles that will get cleaner as they get older!

BY:Adam|20th September, 2010 6 Comments

The Excitement is Building as Final Touches are Made on Allure of the Seas

By Lisa Bauer

We had a very successful trip to Turku last week for our international press trip. I also had a secondary motive for the trip, which was to spend time with our start up Hotel Director Raimund Gschaider and Captain Hernan Zini to gauge their feelings on how everything is going. I will definitely sleep better now knowing they are both very confident that we are in good shape for delivery. We have a number of our teams permanently in Turku now getting prepared for delivery and completing inspections. The inspections are going well, and I actually ran into our Senior Chef Helga and Chef Seidy as they were doing a walk thru with the US Public Heath team. Helga also inspected all of the galley equipment this week. Full stateroom inspections were being completed during our visit, as was the certification of the main theatre. We are now ready to begin adding the sets for Chicago: The Musical and Blue Planet.

We were very fortunate to have Romero Britto and Caroline Cardenas, a member of Romero’s team, join us on the trip. Romero unveiled the special painting he created exclusively for us on the trip. (See photo below) He named the painting “Celebration.” All of our guests also got a big surprise when Romero gave them a book featuring his artwork and he individually signed the books for everyone. I believe the Britto gallery is going to be a very popular spot onboard Allure of the Seas. Romero is so engaging and I am also thrilled he is joining us for the Maiden voyage on December 5th.

We made a “big” reveal that we were adding the Samba Grill as a specialty restaurant, which received a very positive reaction. It is interesting that the restaurant is now available for pre booking online and has quickly become the third most popular venue after just announcing it! This Brazilian style steakhouse will feature a center buffet that will include a large salad bar, ceviche, shrimp as well as featured cheeses and bread. The meat will of course be carved tableside and include different cuts of sirloin and Filet Mignon, Picanha, roasted spring lamb leg, grilled baby back ribs, robust sausages, pork loin, shrimp and salmon. (I am full just thinking about all of this food). In addition to the full restaurant option for $25.00 cover, we’ll also offer a vegetarian option for $15.00.

All in all it was a great trip and I’m already looking forward to going on October 26th for the delivery and then doing the crossing. Captain Zini has assured me we will have smooth sailing - I’ve heard that before.

BY:Lisa Bauer|14th September, 2010 11 Comments

Vacations are More Important than You Think

Shocking revelation: We believe in vacations. Especially cruise vacations. A lot. We’re having fun right now - especially with our animated game, let me know what you think of it - reminding U.S. consumers that every year we leave approximately 459,000,000 vacation days on the table. In other words, Americans collectively fail to use an amount of vacation days that is enough to fill the Royal Caribbean International fleet more than 20 times for a full year. People, use your vacation days! Research states you’ll be more productive at work and live longer. These findings don’t even address the significance of vacations to the quality of life for families, couples and singles.


Many years ago, before I was in the vacation business, I was in a buffet line at a wedding and an older guest proudly told me he had never taken a day of vacation in his life. When I incredulously asked why, he said he was in a personal service business and owed it to his clients to be available 24/7 (he didn’t actually say 24/7 because the expression was unknown at the time - he possibly invented it later). Maybe that was the right thing for him, but stop for a moment and think about what your vacations have meant to you and how each vacation has the chance to create memories and experiences that last a lifetime.

My father would have been 75 on August 28th. The other day, I was looking at a bunch of pictures from over the years. Where did those pictures come from? Vacations. There aren’t any pictures of my father leaving for work in the morning. He was a great lawyer with passionately loyal clients who were also his closest friends. He never took a sick day, that I can remember, but he always took his vacations to Hawaii, Cape Cod, golf courses and belatedly, to a cruise or two. That’s why we have the photos.

To further elaborate on how important it is for you to take your vacation, here is a short video that provides some of the statistics.

Take your vacations, preferably on Royal Caribbean International.

BY:Adam|8th September, 2010 26 Comments
CATEGORY: Uncategorized, Video

Paying Homage to Our Older Ships As They Continue Delivering the WOW

Our readers have expressed a lot of interest in Legend of the Seas (above), in particular and the role of the older ships in the fleet in general. When you think about how many guests have had a great Royal Caribbean vacation on Monarch of the Seas, Majesty of the Seas, Legend of the Seas, Splendour of the Seas, Grandeur of the Seas, Rhapsody of the Seas, Enchantment of the Seas and Vision of the Seas since they were introduced in the period from 1991 to 1998, it’s no wonder. The bottom line is these ships are still very important to our brand and to our company.

Consider Monarch of the Seas and Majesty of the Seas, each doing 3 & 4 night cruises to the Bahamas. Each ship takes about 2,500 guests on a cruise twice a week. The two ships together carry 500,000 of our guests each year, including an important percentage of our first time cruisers. We revitalized each of these ships in recent years and are glad to have done so.

The other six ships, mentioned above, comprise the Vision Class. Some of our veteran cruisers know instinctively that this “class” is really more about cousins than siblings. Essentially, the class consists of three pair of two ships. Legend and Splendour were built in France in ‘95 and ‘96. Grandeur and Enchantment were built in Finland in ‘96 and ‘97. Rhapsody and Vision were built in France in ‘97 and ‘98. Of these, only Enchantment thus far has been revitalized not to mention stretched.

While we don’t have anything to announce in the way of revitalizations, the Vision Class ships are clearly important to our expanding business. Legend is in Asia, Rhapsody will soon be back in Australia, Splendour and Vision are headed to Brazil in a few months, and Grandeur will be in the Mediterranean next summer. We are attracting many first time cruisers from high potential countries by placing these ships in or near their home markets. These same itineraries also offer a great diversity of opportunity for our experienced cruisers to explore the world with Royal Caribbean. We spend a lot of time and effort working with our ship teams so they can deliver the “Wow” to widely varying guest mixes. Our satisfaction ratings this year underscore that our shipboard colleagues are meeting this challenge well.

Even as we are in the homestretch of preparations to take delivery of Allure of the Seas, our team is highly cognizant of the valuable role that our older ships play in Royal Caribbean’s world. We look forward to having them in our fleet for the foreseeable future. Please feel free to write and tell us your favorite Vision Class moments.

BY:Adam|2nd September, 2010 45 Comments

My Trip to Turkey, a Country on the Rise

By the time you read this I will be home from my vacation in Turkey. Although Turkey has its challenges like all countries, it definitely gives the impression of being a country on the rise. This was my first visit and I was extremely impressed with Istanbul as a top tier tourism city. One of my traveling companions was in Istanbul for the first time in over 25 years and was amazed at the transformation.

Having dinner on the Bosporus is a great touristic experience. Seeing the Blue Mosque, the Hagia Sophia Museum, the Basilica Cistern, the mosaics at the St. Savior Church at Chora, the Grand Bazaar and Topkapi Palace in two days is a touristic treasure trove. It didn’t hurt that our guide was most likely the number one English-speaking guide in Turkey. I drilled him with questions and he answered everything except one – how were engineers educated in ancient times to be able to build such amazing buildings (and cisterns under buildings)? We loved dining in Istanbul, especially the restaurant Asitane which features Ottoman (not to be confused with modern Turkish) cuisine that the restaurant has painstakingly researched going back to 1471.

One thing I learned from our guide – there never was a Byzantine Empire like we learned at school. Later European scholars retrofitted this appellation on to the “Byzantines.” Back in the day, so our guide told us, there were the Western Romans (capital Rome) and the Eastern Romans (capital Constantinople). After Rome fell, the Eastern Romans carried on for nearly another 1,000 years until the Ottomans conquered Constantinople in 1453. If any history buffs want to comment, please feel free.

After Istanbul, we relocated to the southwest coast near the Mediterranean at Fethiye, which is in the region where the Lycians lived before Alexander the Great came through. We visited their pre-Greek ruins at Xanthos and Letoon. We spent most of our days on a small boat just offshore or in the water. It was very hot and very sunny throughout. I kept up my training and ran up some massive hills, twice running ever upwards for 18 – 20 minutes. The food was outstanding. The friendliness of the people was notable. Ramadan started in the middle of the week, which added an interesting twist. The best part, however, was hanging out with the other three families and their kids. The four husbands went to law school together. We get together somewhere in the world every two years and it is always a major highlight.

Hope you enjoy the videos.

BY:Adam|30th August, 2010 7 Comments

Some of Our Partnerships and Upcoming Promotions

By Betsy O’Rourke

As the head of global marketing for the Royal Caribbean brand, I have the opportunity to work with some terrific partners. Those of you who have sailed with us have enjoyed many of their products onboard, including Crayola and Fisher-Price, who add great value to our complimentary Adventure Ocean youth program, or Johnny Rockets delighting guests every day onboard our ships with burgers and tunes, or CocaCola - whose soft drinks are so popular - and now DreamWorks Animation, among others.

You may wonder how we choose our partners. The answer, as the saying goes, is “very carefully.” Our number one criterion is adding value to the guest experience. We want our guest experience to be the greatest in the industry, so we partner with some of the world’s best brands to bring together our experience and theirs in a way that adds maximum value and enjoyment to our guests.

We are currently working closely with DreamWorks Animation to bring “The DreamWorks Experience” to life on four of our ships, starting with our newest ship, Allure of the Seas, this December. The DreamWorks experience will include a “How To Train Your Dragon” ice show, a “Madagascar” aqua show, character breakfasts, activities for the kids in Adventure Ocean, character meet-and-greets, parades and sail away parties, and of course, 3D films in our new 3D theatre. After introducing this very exciting guest experience onboard Allure of the Seas, we will be adding The DreamWorks experience early next year on Oasis of the Seas, Liberty of the Seas, and Freedom of the Seas. We’re also making our first-ever fully animated television commercial with DreamWorks, which has been a really fun experience. Look for it on air in November.

In addition to working with partners on the onboard experience, we look for opportunities to work together in joint promotions for both brands. Right now we are participating with Johnny Rockets in their “Rockin’ Summer” promotion that encourages their customers to come back often and win prizes including cruises on Allure of the Seas. Johnny Rockets mailed a flyer describing the promotion to over 2 million people, posted it on their Facebook fan page, and have in-store signage in 147 stores giving us great brand exposure and visibility for Allure of the Seas, joining the Royal Caribbean family on December 1, 2010. This is a win/win for Johnny Rockets and for us as we get exposure for our new ship and they get a valuable incentive to their customers: be among the first to sail the newest ship in the Royal Caribbean fleet. Now who wouldn’t want to do that?

We have some other exciting promotions in the works with Coca-Cola, American Express, DreamWorks and more, all centered on bringing attention to Allure of the Seas, so keep an eye out as we will always post them on our Facebook page and try to convince Adam to blog about them…that is, when he’s not waxing on about his amazing feats in running! And yes, we are working on a really fun new partnership to offer a competitive run in one of our most popular destinations, but I know he’ll want to talk about that so stay tuned.

BY:Adam|27th August, 2010 6 Comments

Our Updated Stewardship Report is Here!

If you go to RoyalCaribbean.com, and then scroll to the bottom to locate “Our Company,” and select Environment, you can click on our updated 2009 Stewardship Report. Admittedly, August 2010 is a little late to publish the 2009 version of the report, but if you knew the work that went on behind the scenes to prepare this edition, you would understand. The work was prodigious.

In addition to expanding the coverage of the Environment, we have added sections on Safety, Security, Medical and Public Health. These critical areas of the business are the collective responsibility of all shipboard and shoreside management at Royal Caribbean Cruises Ltd. Nevertheless, I must point out that Gary Bald, our Senior VP for all of these areas, and his extremely capable team who work on this terrain 100% of their time, have put together this report and I commend Gary and his team for their work.

I don’t suggest you read the report cover to cover, as I did during one of my vacations this summer to the chagrin of my family. Go to the areas that are of most interest and check out the work we are doing. Our intention is to be transparent in our thinking, in our actions, and in our results. We are continuously working on initiatives behind the scenes, and there are many efforts underway that are not ready for specific mention in the report. Having said that, there are a remarkable number of initiatives that are highlighted in the report, and we aren’t aware of too many comparable reports in terms of comprehensiveness or detail.

Ever since I took on operations responsibilities in 1999, I have been struck by the significant amount of time I spend on subjects in these domains. Some elements of focus, such as our company-wide Save the Waves program, have been a core part of our corporate fabric for many years. More recently, we have created a Sustainability Council within management that is hosted by Dan Hanrahan and me together with Gary Bald and Jamie Sweeting, our VP of Environmental Stewardship. We have regular meetings with this council, including one last Friday. If some of the projects we discussed with the council come to fruition, we will have exciting things to talk about in future editions of the Stewardship Report.

I encourage you to take a look at the report and let us know what you think. Our goal is to continuously improve the report over time, which makes sense because continuous improvement in these areas is what it is all about. I hope you have the same reaction that one of our summer interns had after working in Jamie’s area this summer. She was truly impressed at the dedication of our people to do the right thing. Kudos to our professionals who are leading the way forward every day.

BY:Adam|26th August, 2010 6 Comments

Guest Post - New and Exciting Britto Store Coming Soon!

By Lisa Bauer

When we were thinking about ways we could differentiate Allure of the Seas from her sister ship Oasis of the Seas, one of the areas we discussed was the art program. We are very happy with the program we have on Oasis of the Seas that features artists onboard our ships, and wanted to continue that concept with a twist.

It is actually ironic how we ended up expanding our relationship with Romero Britto. (Many of you may know his work is featured on the pool deck on Mariner of the Seas (above) and we’ve sold his artwork across our fleet for years). I was casually speaking to Richard Fain and said I thought we should do a gallery and perhaps could approach Romero because I loved the look of the Britto store at the Miami Airport and the space on Allure of the Seas is almost exactly the same square footage. As fate would have it, Romero actually called Richard a few weeks later to have lunch and we all agreed it was serendipitous!

Romero has been involved in every aspect of the creative approval of everything and it has been very fun and exciting to see this partnership come together. He also has an amazing team that we’ve worked with and it has been a great experience. I am especially excited about an original piece that he is creating for us featuring our Crown and Anchor Society logo. If you view the webisode you can actually see Romero starting the painting! I have to admit I have already gotten a sneak peak and it is a WOW.

We are going to the shipyard in the first week of September for a press trip where Romero will be unveiling the original, on September 1st in Turku, Finland, and pictures of the finished piece will be available right after the reveal. Romero will make reproductions of the original painting to be sold onboard. We haven’t decided what to do with the original yet - where it should be displayed or kept, but I think it would look great in my living room :)

In addition to the custom painting, Romero is also in the process of developing a custom bear that will incorporate elements of the original painting. This will be a limited edition piece and sold only on Allure of the Seas. Yes, you have to sail to get one of these collector’s items.

We’ve been keeping Romero busy because he is also working with our new build team to create a unique sculpture, from his well known Butterfly Sculpture, to sit in Central Park. This will be guaranteed to be a great photo opportunity.

I am also very happy to share that Romero will be joining us for the Maiden Voyage celebration on December 5th and will be hosting a number of fun activities including a paint party, meet and greet, photo opportunities, and signing events just to name a few.

We are all excited about this partnership and look forward to sharing this with you while onboard Allure of the Seas!

BY:Adam|23rd August, 2010 7 Comments

The December Diamond Celebration!

By Betsy O’Rourke

In June we announced some significant changes to the Crown & Anchor Society Loyalty Program that were member-driven including a new onboard booking bonus as well as enhanced onboard benefits by tier. We know how important our repeat guests are and we are proud to have so many loyal to Royal members. Last year, we launched the Diamond Celebration in December to recognize our two top tiers in the Crown & Anchor program. These very special cruisers have sailed with us a minimum of 11 times and our Diamond Plus members have sailed at least 25 times. We are fortunate to have several thousand members who have achieved this very special status within our program, and we decided that we needed to celebrate them.

The idea started because we were launching Oasis of the Seas last year, and we know that our most frequent cruisers like to sail our newest ships so we thought we could make it even more of a special occasion. But then my colleague Lisa Bauer, SVP Operations, said, “Why don’t we do this on all of the ships for the month of December?” and we all thought it was a great idea.

Royal Caribbean values our guests who return to us again and again for the Royal treatment, and the Crown & Anchor Society’s Diamond Celebration is our special way of honoring and thanking our most frequent guests for their loyalty.

During our December Diamond Celebration, Diamond and Diamond Plus-member guests can attend the special nightly Diamond event, during which Crown & Anchor Society members can mingle with senior ship officers and staff, and with each other. In addition to the standard benefits, Diamond and Diamond Plus-level members will be recognized and pampered by the entire Royal Caribbean Gold Anchor staff and crew with commemorative Crown & Anchor Society gifts and other surprising onboard elements. Crown & Anchor Society members will also receive one additional Crown & Anchor Society cruise credit for sailing during the December Diamond Celebration.

Last year we had many Diamond and Diamond Plus members sail in the month of December. We received so many lovely comments and emails thanking us for all of the special events and gifts. Every ship competed for the best scores from our guests and Voyager of the Seas and Legend of the Seas tied for first place.

Of course, this year we hope even more of our members will join the December Diamond Celebration and I’ll be sure to report back and let you know. We already know that several of our members have booked both the Dec 1 and the Dec 5 sailing on our newest ship, Allure of the Seas. Our crew onboard all 22 of our ships are already thinking about how they’re going to surprise and delight our loyal to Royal guests.

BY:Adam|20th August, 2010 16 Comments
 

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