Adam Goldstein, President and CEO Royal Caribbean International
Adam is a father and a Phillies fan. He’s got a mean table tennis serve. Read More
The air has turned crisp and fresh and just in time for the October edition of our “Ask Adam Blog Series.” To see the answers to September’s questions please click here, or if you have a question you would like to ask Adam regarding Royal Caribbean news, what he’s have been up to or just curious about anything Royal related, please follow this link to our Facebook discussion page.
How many passengers will the refurbished Splendour of the Seas hold in 2012?
– Pamela B.
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Another year of Royal Caribbean International deployment is open, in this case from the spring of 2012 to the spring of 2013. Deployment means the placement of the ships on itineraries every day of the year except for when they are in dry-dock. Deployment is one of the most important and time-consuming processes we undertake each year. It is one of the most secretive processes we engage in while it is in process, and then one of the most publicized after we are finished.
Everyone cares about deployment – shareholders, customers, employees and communities. These are the same four constituencies we mention in our corporate vision statement. One of my occasional guest bloggers, Chris Allen, is Director of Deployment and Itinerary Planning. He oversees a small but ace team of experts who coordinate amongst numerous departments internally and with hundreds of ports externally to identify the right place for each ship on each day of each year. His team is charged with understanding the economics (i.e., profitability) of every decision we make with our fleet. As if that were not enough, another team led by Jason Liberty, our VP of Corporate Planning, evaluates ship profitability from its own perspective.
Captain Bill and I are just wrapping up a considerable schedule of ship visits to Splendour of the Seas, Mariner of the Seas and Vision of the Seas. It was a great opportunity to see how all three ships were doing in South America.
Prior to joining Splendour in Buenos Aires, I had the opportunity to spend the weekend with Captain Zini (Allure) and his wife Anja. They were great tour guides and Buenos Aires is an amazing city. As Adam will attest because he always teases me, I am quite the food critic when it comes to steak. I definitely had the best steak I’ve ever had in Buenos Aires - every meal was a great experience.
The ship visits were a great opportunity to see a full immersion product come to life. Portuguese is the primary language spoken onboard, and the entertainment and dining are reflective of the local culture. There is a great atmosphere onboard, and the pool deck is the central gathering spot with lots of music, dancing and even a poolside barbeque. We also have a large number of Brazilian crew members and they do an amazing job and are very engaging and really deliver our signature GOLD Anchor service.
The timing was great to start with Splendour, as we were able to announce to the crew that Splendour was Ship of the Year! It was also good timing because we were able to review all the exciting plans for her extensive revitalization in November of this year. We had our colleagues from the New Build department and architects join us for this leg of Anchored in Excellence (AIE) so we could confirm all the locations of the new venues and ensure we finalized all our plans. Splendour will have an extensive 28 day dry dock in November, and the revitalization scope includes everything from fully refurbished staterooms, to the addition of 124 balconies, Giovanni’s Table, Izumi, a Park Café, and Pervasive Wifi, a Diamond Club, a nursery, an upgraded Concierge lounge and an outdoor Movie Screen.
Mariner was making her way around the Horn and had the opportunity to do a few extra sailings in South America during Carnaval. This was definitely an experience! Mariner is getting ready for her transatlantic crossing for her first ever European season. There is a great spirit onboard as the crew is really looking forward to visiting new ports.
The final leg of our AIE experience was a visit to Vision of the Seas. The ship is doing great, and is currently the number one performing ship in our fleet. It was great to see the Captain, Srecko Ban, who learned to speak Spanish during his time on Enchantment, also learning Portuguese now. The guests loved it!
Our readers have expressed a lot of interest in Legend of the Seas (above), in particular and the role of the older ships in the fleet in general. When you think about how many guests have had a great Royal Caribbean vacation on Monarch of the Seas, Majesty of the Seas, Legend of the Seas, Splendour of the Seas, Grandeur of the Seas, Rhapsody of the Seas, Enchantment of the Seas and Vision of the Seas since they were introduced in the period from 1991 to 1998, it’s no wonder. The bottom line is these ships are still very important to our brand and to our company.
Consider Monarch of the Seas and Majesty of the Seas, each doing 3 & 4 night cruises to the Bahamas. Each ship takes about 2,500 guests on a cruise twice a week. The two ships together carry 500,000 of our guests each year, including an important percentage of our first time cruisers. We revitalized each of these ships in recent years and are glad to have done so.
The other six ships, mentioned above, comprise the Vision Class. Some of our veteran cruisers know instinctively that this “class” is really more about cousins than siblings. Essentially, the class consists of three pair of two ships. Legend and Splendour were built in France in ‘95 and ‘96. Grandeur and Enchantment were built in Finland in ‘96 and ‘97. Rhapsody and Vision were built in France in ‘97 and ‘98. Of these, only Enchantment thus far has been revitalized not to mention stretched.
While we don’t have anything to announce in the way of revitalizations, the Vision Class ships are clearly important to our expanding business. Legend is in Asia, Rhapsody will soon be back in Australia, Splendour and Vision are headed to Brazil in a few months, and Grandeur will be in the Mediterranean next summer. We are attracting many first time cruisers from high potential countries by placing these ships in or near their home markets. These same itineraries also offer a great diversity of opportunity for our experienced cruisers to explore the world with Royal Caribbean. We spend a lot of time and effort working with our ship teams so they can deliver the “Wow” to widely varying guest mixes. Our satisfaction ratings this year underscore that our shipboard colleagues are meeting this challenge well.
Even as we are in the homestretch of preparations to take delivery of Allure of the Seas, our team is highly cognizant of the valuable role that our older ships play in Royal Caribbean’s world. We look forward to having them in our fleet for the foreseeable future. Please feel free to write and tell us your favorite Vision Class moments.
I hope everyone is having an enjoyable holiday season.
The microscope may not recede from Oasis of the Seas for a long time. But that reality doesn’t obscure that we have reached the holiday season for the whole fleet and our full global portfolio of “winter” programs. The word winter of course reflects a northern bias. We have Splendour of the Seas and Vision of the Seas in Brazil and Rhapsody of the Seas in Australia because it is very much summer in those regions. Plus Legend of the Seas is in sunny Singapore and Brilliance of the Seas is a few weeks away from its first voyage from Dubai. Still in the Caribbean, but very much part of our global expansion strategy, Enchantment of the Seas has begun our Panama/Colombia program.
The preparation for these programs is a year-round phenomenon. We are either delivering these programs or we are processing the lessons learned and developing the next season’s program. As we have grown our international offices’ capabilities, we look increasingly to our distant colleagues for feedback on product content, distribution and pricing. We’re very happy to have Americans and all nationalities cruise on these products, but I will note that the ships in Brazil have mostly Brazilians onboard, the ship in Australia has mostly Australians onboard and so forth. That’s no different than if you take a land vacation to such countries, but some of our guests are surprised to find this to be the case. In the 1990’s our worldwide cruises were primarily to take Americans on exotic itineraries. Now our worldwide cruises are for all nationalities with the usual case being that the nationalities nearest to the homeport are the largest % of the guest mix.
Switching subjects, I am coming up to my last race in the 45 – 49 age category shortly to be followed by my first race in the 50 – 54 age category. I am running well and hungry for best times and medals. There will still be faster runners in Miami in my age group, but only a handful. I will have multiple chances during the first quarter to run a 5k under 19 minutes. That’s the primary target. Meanwhile, my team at work collectively bought me a new table tennis table which is really nice of them. Thanks! They may really want to facilitate my table tennis abilities or they may want me to play more table tennis and leave them alone.
Do you have a question you would like to ask Adam?
LISA BAUER
Senior Vice President, Hotel Operations Royal Caribbean International
CRAIG MILAN
Senior Vice President, Land Operations Royal Celebrity Tours
Craig Milan is the president of Royal Celebrity Tours, the land tour division of Royal Caribbean Cruises Ltd., which offers unique land tours in conjunction with cruises in Alaska, Europe, Australia & New Zealand, South America Asia and Dubai. Craig can also provide our readers with the latest information on government relations, shore excursions, our private beach destinations, commercial development, guest port services and port operations. Craig is a competitive open water swimmer and an avid triathlete.
JOHN WEIS
Associate Vice President, Guest Port Experience Royal Caribbean International
John Weis, Associate Vice President of Guest Port Experience manages our two private beach getaways CocoCay, Bahamas and Labadee, Haiti, all shore excursions world wide and was involved with the Clinton Global Initiative. His past blog posts have shared the latest on our work with rebuilding Haiti and offers ways for our guests to get involved. John is married and has two children, a boy and the girl. He is an avid diver and boater and has lived in South Florida for the past 35 years.
BETSY O'ROURKE
Senior Vice President, Marketing Royal Caribbean International
Betsy O'Rourke is the Senior Vice President of Marketing where she is responsible for all aspects of the global cruise line's marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development, and communications. Betsy shares exciting news on upcoming brand partnerships, campaigns and the Crown and Anchor Society. She was born in California, lived in Europe for ten years and her first job was crewing on day boats in Malta.
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